Probably more than any other facet of Apple, we've seen rumor after rumor regarding iTunes fade away in the sunset. Of course, many of those delightful plans were likely shot down by the likes of the MPAA, RIAA and other so-called content guardians, but we say all that in order to depress your hopes on this one. For whatever it's worth, an undisclosed source at CNET has confirmed an AppleInsider report that Cupertino is prepping an on-demand video streaming service for the next iteration of iTunes.
Whether this is true or not, there definitely has to be something new in the works at Apple with regards to iTunes and Apple TV. Apple is like Google in that they are constantly working on new projects and new technologies. How else do you think they'd come up with something like the iPod and the iPhone both of which are unique products that have been hot sellers.
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